Chery

Car Dealer

Web design
Marketing

Russia

2022

Chery, a leading Chinese car manufacturer, sought to strengthen its presence in the Russian market with a localized digital platform. The project ran over a 7‑month time frame, covering website design, development, content adaptation, and integration with dealer networks. The scope included creating a user‑friendly website tailored to Russian customers, ensuring compliance with local regulations, and delivering a premium brand experience online.

Résumé

The website successfully launched with full Russian localization, seamless dealer integration, and a clear pricing structure. Within the first quarter, Chery saw a significant increase in online inquiries and showroom visits, strengthening its foothold in the competitive automotive market.
Why This Project Was Created
Chery recognized the need for a dedicated Russian digital presence to connect with local customers more effectively. The project was created to bridge cultural and market differences, ensuring that Russian clients could access accurate information, transparent pricing, and easy dealer contact.

Challange

• Build a modern, responsive website that reflects Chery’s global brand identity while adapting to Russian market needs.
• Provide clear product information, transparent pricing, and dealer connectivity.
• Enhance customer trust and engagement through localized content and intuitive navigation.
• Position Chery as a reliable, innovative automotive brand in Russia.

Solutions

This project is significant because it demonstrates how a global brand can adapt to local markets while maintaining its core identity. By focusing on clarity and trust, Chery set a new standard for how international automotive companies engage with Russian audiences.
Challenges & How They Were Overcome
• Challenge: Adapting global brand guidelines to Russian cultural and regulatory context.
Solution: Collaborated with local experts to ensure compliance and cultural resonance.
• Challenge: Integrating dealer networks across multiple regions.
Solution: Developed a centralized system that connects customers directly to nearby dealers.
• Challenge: Building trust in a competitive automotive market.
Solution: Implemented transparent pricing and clear communication to differentiate Chery from competitors.