Li Auto

Car Dealer

Web design
Marketing

Russia

2024

Li Auto, a rising Chinese automotive brand with operations in Russia and the UAE, needed a localized dealer website to strengthen its presence in these competitive markets. The project ran over a 7‑month time frame, covering website design, development, localization, and integration with dealer networks. The scope included building a responsive, multilingual platform that reflects Jaecoo’s premium identity while meeting local customer expectations.

Итого

The dealer website successfully launched with full localization for Russian market, seamless dealer integration, and a clear pricing structure. Within the first quarter, Li Auto saw a significant increase in online inquiries, showroom visits, and customer engagement, reinforcing its foothold in both regions.
Why This Project Was Created
Li Auto recognized the importance of a dedicated digital presence to connect with local customers and dealers. The project was created to bridge cultural and market differences, ensuring that clients in Russia could access accurate information, transparent pricing, and direct dealer contact.

Испытания

• Create a modern, user‑friendly dealer website tailored to Russian audiences.
• Provide clear product information, transparent pricing, and easy dealer connectivity.
• Enhance customer trust and engagement through localized content and intuitive navigation.
• Position Jaecoo as a reliable, innovative automotive brand in both regions.

Решения

This project is significant because it demonstrates how an international automotive brand can adapt to diverse markets while maintaining its global identity. By focusing on clarity, trust, and accessibility, Li Auto set a new standard for how car manufacturers engage with regional audiences.
Challenges & How They Were Overcome
• Challenge: Adapting global brand guidelines to Russian cultural contexts.
Solution: Collaborated with local experts to ensure compliance and cultural resonance.
• Challenge: Integrating dealer networks across multiple regions.
Solution: Developed a centralized system that connects customers directly to nearby dealers.
• Challenge: Building trust in competitive automotive markets.
Solution: Implemented transparent pricing and clear communication to differentiate Li Auto from competitors.