SORU

Fitness

Web design

Europe

2026

SORU is a multi‑sport shop specializing in ski, basketball, and other athletic gear. To strengthen its presence and reach new audiences, the business needed a modern, client‑friendly website. The project ran over a 6‑month time frame, covering brand identity adaptation, website design, e‑commerce integration, and digital marketing support.

Итого

The website launched successfully with intuitive navigation, dynamic visuals, and seamless online shopping features. Within the first quarter, SORU experienced a significant increase in online traffic, customer engagement, and sales conversions, establishing a stronger digital footprint.
Why This Project Was Created
SORU recognized the need to expand beyond physical retail and meet the expectations of modern sports enthusiasts. The project was created to connect with clients online, offering them convenience, clarity, and confidence in their purchases.

Испытания

• Build a responsive, visually engaging website that reflects SORU’s diverse sports offering.
• Provide transparent product information and clear pricing to build trust with customers.
• Integrate e‑commerce functionality for both local and national sales.
• Position SORU as a reliable, premium sports retailer in its market.

Решения

This project is significant because it transformed SORU into a digitally empowered brand, capable of competing with larger retailers while maintaining its client‑centric values. The website became not just a sales channel, but a community hub for sports lovers.
Challenges & How They Were Overcome
• Challenge: Showcasing multiple sports categories without overwhelming users.
Solution: Designed a clear, structured navigation system with sport‑specific sections.
• Challenge: Building trust in a competitive sports retail market.
Solution: Implemented transparent pricing and clear product details to differentiate SORU.
• Challenge: Integrating e‑commerce smoothly for diverse product lines.
Solution: Developed a customized shopping experience with filters and easy checkout.